Bridging Entertainment and Education
Imara.Tv will make you laugh and learn. Watch positive wholesome content that makes the world a better place
About Imara Tv
Imara.Tv educates the public using short entertainment films to make the world a better place. What’s even better, the films are made by young people in Kenya who self-employ their natural talents like acting and digital skills like animation to create wholesome films that edutain our viewers for free on wholesome themes.
Imara.Tv is the outcome of the I-AM co-creation hackathon by the United Nations Population Fund (UNFPA), Kenya Government Ministry of Health and UK Aid in collaboration with Nailab Accelerator to scale up access to youth friendly information and services. Read more on the UNFPA-K website
Did you know that in Kenya, 42% of all new HIV infections occur among adolescents and young people aged 15-24? Moreover, over 300,000 girls aged between 10-19 becomes pregnant every year!
Our research found the main causes to be poverty and ignorance. Lack of jobs lead idle young people to engage in risky activities like prostitution to earn an income which exposes them to the HIV virus or unintended pregnancies.
Imara Tv kills these two birds with one stone: edutainment.
Imara Tv harnesses the creative talents of young people to produce short funny films that engage our audience in continuous learning on wholesome themes.
We create sustainable artistic and digital jobs for out of work youth in the local film industry and support services paid for by advertising. The young people also own the films as digital assets for their economic empowerment and career development.
Our public viewers watch local, relatable and memorable edutainment content while our corporate sponsors get increased public brand visibility and new customers for business growth.
Our Mission & Vision
Mission
To harness the power of digital innovations to create engaging, entertaining and educational content that fosters a culture of continuous learning among our viewers
Vision
A safe, prosperous and healthy future for all.
Team Imara
The Late Harrison Kariuki
Co-founder
Stephen Maina
Co-founder and CEO
Fredrick Onyango
Co-founder and CTO
Emmah Kanyara
Co-founder and COO
Mercy Ngethe
Chief Finance Officer
Frequently asked questions
What is Imara TV?
Imara TV is a youth-centered social enterprise harnessing the talents of young people using digital innovations to create entertaining and educational content that promote continous learning for our audiences to make the world a better place. Imara Tv is the outcome of a co-creation process by young people in Kenya and the United Nations Population Fund (UNFPA-K), Governemnt of Kenya's Ministry of Health and Nailab Accelerator Business Incubator. It is registered as Imara Digital Media Foundation Limited, a non-profit company limited by guarantee.
Imara Tv is a virtual film studio and broadcast platform that enables young people with complimentary skills like storytelling and animating to collaborate online and offline to create short funny films based on a sponsor's product, service or message for public education in a locally contexutallised, relatable and memorable way. Imara Tv monetizes the films using advertising, product placement, institutional sponsorships and other royalties for business sustainability.
The young people who collaborate to produce the film jointly own the copyright and royalties to the digital film asset unless the sponsor explicitly buys out the film rights as per agreements made during the contracting stage of the film production process. The young people earn upto 90% of net revenue generated by the films they own on Imara Tv forever to create sustainable jobs and digital wealth for themselves in the local and global film industries.
Imara Tv shows wholesome positive content that will make you laugh and learn something new everyday. We show the following types of content: Films, Music, Podcasts, Animations, Comics, Webinars and Sports Shows. We broadcast content on non-partisan youth centered themes like Health, Academics (STEAM), Business, Agriculture, Hospitality and Sports.
How can I join the platform?
There are four (4) user roles on the Imara TV Platform:
- Content Creators: A young person who has a natural talent or digital skill looking for an opportunity to earn money, build their craft and create films.
Content Sponsors: A person or organisation selling a product, service or advocacy message looking for a mass media platform to advertise and reach targeted members of the public.
Content Consumers: A person looking for wholesome edutainment content for themselves and/or their students and/or their children to enjoy and know more.
Content Administrators: A person working for Imara Tv at the Local User & Content Administration level or Global Affairs, Innovation & Accountability Level.
- Content Creators: A young person who has a natural talent or digital skill looking for an opportunity to earn money, build their craft and create films.
Get the latest films in your inbox
Subscribe to get notified when new films premiere